Department of Management, Paari School of Business (PSB) successfully organised a BRAIN Talk on ‘Digital Public Infrastructure and Frugal AI’. The session was delivered by Prof. Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge Business School, University of Cambridge, U.K.

The talk provided deep insights into the evolving role of Digital Public Infrastructure (DPI) in enabling inclusive growth and innovation, particularly in emerging economies like India. Prof. Prabhu emphasised how DPI platforms, such as digital identity, payments, and data exchange systems, are transforming access, efficiency, and scalability across sectors. He further elaborated on the concept of frugal AI, highlighting how cost-effective, resource-efficient artificial intelligence solutions can address large-scale societal challenges while remaining accessible and sustainable.

The session was intellectually stimulating and encouraged participants to rethink innovation through the lens of affordability and inclusivity. Prof. Prabhu also drew attention to India’s growing leadership in developing scalable and impactful digital ecosystems that serve diverse populations.

The talk was highly engaging and was well received by the faculty members and research scholars, who actively participated in the discussion and appreciated the relevance and depth of the insights shared.