Scale for Measuring Political Sensitivity: An Empirical Investigation on Young Indian Voters Read More » January 23, 2026
Cashless preferences during the COVID-19 pandemic: investigating user intentions to continue UPI-based payment systems in India Read More » January 23, 2026
Food-leftover sharing intentions of consumers: An extension of the theory of planned behavior Read More » January 23, 2026
Negative Perceptions, Attitudes, and Adoption Intentions: Unravelling Metaverse Adoption Challenges Read More » January 23, 2026
Psychological and socio-contextual factors influencing preventive healthcare decision-making: evidence from IT and ITES companies in three cities of India Read More » January 23, 2026
How social media advertising influences sustainable purchase intentions in the digital age Read More » January 23, 2026
The effectiveness of online advertising on consumers’ mind – An empirical study Read More » January 23, 2026
Influence of Compensation, Performance Feedback on Employee Retention in Indian Retail Sector Read More » January 23, 2026
