Abstract
In social networks, Collective behavior defines individual user or human behavior whenever they are exposed different types tasks in outside environments like social networks. Different types of social networks like face book, twitter and you tube are used to describe prediction of collective behavior of different users. So that in this paper, we describe basic study regarding different approaches used to predict behavior of users in different social dimensions. This paper also describes how social networks can be used to describe and predict sequential human behavior at his/her individual selection or preference. This paper presents different behavior patterns in online social networks, and also describes other tasks present in social networks with their recommendations and advertising perspective data analysis.