Multi-Modal Sentiment Analysis of Product Reviews

Publications

Multi-Modal Sentiment Analysis of Product Reviews

Author : Dr Joy Gorai

Year : 2024

Publisher : Institute of Electrical and Electronics Engineers Inc.

Source Title : 2024 International Conference on Computer, Electronics, Electrical Engineering and their Applications, IC2E3 2024

Document Type :

Abstract

With the exponential growth of e-commerce, understanding consumer sentiments from online product reviews has become crucial for businesses. This study presents a comprehensive approach to online product review sentiment analysis, encompassing text and image data. To facilitate our research, we compiled a novel dataset from the Amazon e-commerce platform, comprising paired textual reviews, corresponding images and sentiment. The work employs a multimodal deep-learning approach to capture the nuanced sentiment expressed through both text and images. Specifically, we integrate the Bidirectional Encoder Representations from Transformers (BERT) model, enhanced with a low-rank adaptation to refine its self-attention mechanism, for textual sentiment analysis and the VGG16 neural network for image feature extraction. Our experiments demonstrate that this multimodal approach surpasses unimodal techniques, achieving convincing results in sentiment classification.