This study investigates one of the Social Media Payment Platform (SMPP) known as WhatsApp Pay’s awareness among users in Uttar Pradesh, India. Data was collected via a survey from 449 respondents, then analyzed using SPSS. Results indicate a moderate level of WhatsApp Pay awareness, influenced by security features, user context, and Pay insight and Pay Connect insights. The study suggests increased government promotion and regulation to enhance global awareness. Future research should broaden the scope and sample size for greater generalizability.