Artificial intelligence (AI) is changing the marketing decision-making in markets that are growing competitive around the world. This chapter investigates how AI-based marketing analytics will help firms to attain strategic competitive internationalization. Through artificial intelligence, big data analytics, and marketing intelligence, organizations will be able to create the foresight into how people worldwide act, streamline the marketing strategies across borders, and position themselves more competitively on global markets. The chapter puts forward an idea framework that justifies that AI-based marketing analytics can be used in researching strategic decision-making, enhancing market responsiveness, and making businesses more global. The research findings demonstrate the strategic significance of data-enabled marketing strengths in companies that want to grow internationally sustainably in the digital economy.