Abstract
The advent of Metaverse offers tremendous avenues for businesses specially marketers, metamorphosing engagement with consumers and implementation of corporate strategies. The present chapter tries to delve into the exploration of sustainability development goals (SDGs) and practices of marketing in the Metaverse environment. It also unearths as to how business can bank upon the trending technologies viz augmented reality (AR), virtual reality (VR), blockchain (BC) and artificial intelligence (AI) aiding to change the perception and behaviour of consumers and provide superior customer engagement and experiences. It is evident that metaverse’s impact is profound on customer engagement and experiences whether its healthcare, medicine, entertainment, retail by proposing customization, personalization, unique and innovative techniques that breaks the jinx between virtual and real world. The chapter provides insight to various stakeholder such as academia, industry and practitioner about the advancement of Metaverse and hinderances towards successful implementation of SDGs into marketing practices and business.
