Blending Work and Fun: Extracting the Bleisure Experiences from Indian Heritage Hotels

Publications

Blending Work and Fun: Extracting the Bleisure Experiences from Indian Heritage Hotels

Year : 2025

Publisher : Emerald Publishing

Source Title : Unveiling Bleisure Travellers: Exploring Novel Dimensions for Enriching Social Consumer Engagement Using Big Data Analytics

Document Type :

Abstract

Business travellers spending some leisure time during their business trips is not a new phenomenon, but this aspect has grasped the attention of tourism practitioners in recent times owing to its consistent economic returns. Both hoteliers and destination managers are focusing on this segment of business travellers aspiring to have vivid leisure experiences too as a part of their business trip and have segmented them as ‘bleisure travellers’. This scenario opened a lucrative and challenging market to hoteliers and travel companies pushing them to create unique service offerings to this segment. Handling bleisure travellers can be challenging owing to the dual-faced travel motive. For example, a bleisure traveller may have to attend a meeting for a whole day but doesn’t want his family to miss out on the fun and excitement keeping them idle. These kinds of tricky instances put a lot of weight on the hoteliers and travel companies as they need to plan and deliver satisfactory experiences to the entire bleisure travel group. Exclusive study indicating satisfactory and dissatisfactory attributes of bleisure travellers is sparse till date. Current study tried to contribute to the literature by narrowing down the satisfactory and dissatisfactory attributes pertaining to bleisure travellers. Six thousand reviews of 35 Indian heritage were extracted from Tripadvisor. Reviews were scrapped using python. Data was analysed using LDA. Findings of this study indicate major implications for the hoteliers to improve and customise their service offerings.