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Certification Programmes

Certification Programmes

Certificate Programme in AI and Generative AI Enabled Marketing

  • Are you ready to advance in your career?
  • Are you excited to interact with the world-class faculty and acquire cutting-edge knowledge in the emerging area of marketing?

Here is your opportunity to obtain a world-class certification, a first of its kind, to stand out from the crowd!

Programme Overview

The integration of AI (Artificial Intelligence) into marketing is becoming increasingly important with the changing digital landscape and with the need to drive efficiency, to enhance user experience, to increase profitability and open new possibilities for innovation and problem solving. The Certificate Programme in AI and Generative AI-Enabled Marketing is designed to build and enhance an individual’s expertise in artificial intelligence enabled marketing.

Key Benefits

  • Acquire cutting edge and In-Demand skills
  • Learn from the domain experts
  • Industry recognised certification
  • Industry alignment through Real-world projects
  • Connect with a network of like-minded professionals

For Whom

Marketing Professionals, Business Analysts and Data Scientists, Business owners/Entrepreneurs, Product Managers, UG & PG Students, and anyone who is interested in AI and Marketing.

Why Certificate Programme in AI and Generative AI Enabled Marketing?

Shreya is a seasoned digital marketing professional, working with a leading FMCG firm. She has been in digital marketing space for quite some time and knows how to create appealing content and analyse data to improve customer engagements. However, in recent times, leading companies are using generative AI extensively to automate their regular or routine tasks. Therefore, to stay relevant in her domain and gain expertise, Shreya needs to know the concept of AI and generative AI.

Ram has been in the e-commerce industry for many years. However, he couldn’t make a name for himself in his organisation and advance his career. He soon realised that his current competencies would not be sufficient for his career aspirations, and he needed to enhance his skills and knowledge in advanced marketing techniques.
Abhinav is very hard-working and extremely keen about making a career in marketing. However, being a fresher and with no experience, he is unable to find a job in marketing. To differentiate him from others in the market, he needs to do an advanced and unique programme in marketing.

This programme is exclusively designed for individuals like Shreya, Ram and Abinav who wish to enhance their skills and knowledge besides obtaining a world-class and unique certificate in marketing.

Our Expert Faculty

Our faculties are renowned professors, acclaimed practitioners, and influential thought-leaders who are experts in their area of work. Through their industry and research experience, you will learn real-world skills that will help you solve complex business challenges in your organisation.

Prof Bharadhwaj Sivakumaran
Mr Laxminarayanan G
Dr Jatindra Kumar Dash
Prof. Niraj Upadhyaya
Dr Shuvendu Rana
Dr Padma Narayanan
Dr Premalatha T
Mr Arul Francis
Mr Vivek Mani

Programme Highlights

  • Weekend online classes
  • Expert Instructors
  • Hands-on training
  • Focus on real business use cases
  • Access to best learning resources

Programme Contents

1. Fundamentals of Artificial Intelligence - 10 hours
  • Decoding Artificial Intelligence
  • Evolution and Philosophy of AI
  • Different areas explored in AI
  • How AI is creating a paradigm shift in marketing?
  • AI and ML Canvas
  • Applications of AI across different industries
  • Importance of Statistics and Programming in AI world
  • Cloud based models
  • Implementation methodology
  • Project team needed to deliver AI
  • Marketing Concepts
  • Understanding consumer psychology and decision-making processes
  • Market Research
  • Marketing Strategy
  • Integrated Marketing Communications
  • Branding and Positioning
  • Marketing Metrics & Analysis
  • Overview of Machine Learning
  • How Machines learn?
  • Different Learning approaches
  • Supervised Machine Learning – Concept, Algorithms and Applications
  • Unsupervised Machine Learning – Concept, Algorithms and Applications
  • Reinforcement Machine Learning – Concept, Algorithms and Applications
  • Deep Learning
  • Overview of Computer Vision
  • Image processing techniques in Computer Vision
  • How CV works?
  • How are Marketers using Computer Vision?
  • Hands on: Explore Azure Cognitive Services and create a business case for your company
  • How NLP and Conversational AI works?
  • Text processing techniques
  • Stages of text analysis in NLP
  • How NLP helps marketers with innovative applications?
  • Hands on: Build your first customer service chatbot in 30 mins (No-code)
  • Understanding GenAI
  • Exploring Foundational models
  • Benefits, risks and limitations of GenAI models
  • Where to start your GenAI journey? #ImplementationGuidelines
  • Applications of GenAI in marketing
  • Decoding Prompt engineering
  • Hands on: Let us use GenAI models and create some exclusive content for our campaigns (prompt engineering special)
  • AI maturity today
  • Types of AI machines
  • Design Principles for AI machine
  • Ethical AI

Duration & Total Number of Session Hours

24 Weeks (6 Months) – Total Hours – 120 Hours
Only online classes on Weekends

Method of Delivery

Online Classes, Video Lectures, Learning Management System (LMS), Assignment and Projects, Community engagements, Forums etc.

Assessment

Case studies, Online tests and quizzes, Assignments, Projects.

Eligibility

Bachelor’s Degree in any stream with a minimum of 50% aggregate marks and students in their final year may also apply.

Course Delivery

Courses will be delivered through online mode. Sessions will be held twice a week, generally on weekends. Participants can attend sessions directly from their desktop/laptop. Participants will be provided reading materials etc. for each course. They may also interact with the concerned faculty through e-mails/ chat mode.

The academic sessions will start from April 6, 2024. Sessions will be held every Saturday and Sunday.

The normal timing of the sessions will be as follows:

Saturday, First session: 04:00 PM to 06:00 PM

Sunday, Second session: 11:00 PM to 01:00 PM

Alumni Status

The participants who will complete the programme successfully will be eligible for the Executive Education Alumni status of SRM University-AP.

Certificate

Programme Timelines

Last date for the application: Mar 20, 2024
Start date of the programme: April 6, 2024
Tentative on campus Module & Programme End Date: Oct 06, 2024

Total Fees and Payment Schedule:

One-Time Payment Option

Program Fees: Rs.1,25,000 (Inclusive of GST)

One-Time Payment Option

Amount per installment: Rs. 65,000 (Inclusive of GST)
Number of installments: 2
Total program fee when paid via installments: Rs. 1,30,000 (Inclusive of GST)

Faculty Profiles

Dr Bharadhwaj Sivakumaran

Professor & Dean – Paari School of Business, SRM University-AP, Andhra Pradesh

Dr Bharadhwaj Sivakumaran is an academician of considerable repute and has 27 years of experience. He has a PhD in Marketing from the University of Maryland, College Park, USA. He is now Dean of the Paari School of Business, SRM University-AP. Prior to this, he has worked in leading institutions in India and abroad like Nanyang Technological University, Singapore, IIT Madras and Great Lakes Institute of Management, Chennai where he as Director (Research), Head of the Department of Marketing and Bala V and Vasantha Balachandran Chair Professor of Marketing.

Dr Bharadhwaj is one of the leading researchers in Marketing in India and has won numerous awards and has published dozens of papers in leading journals worldwide. He is a reviewer for many top notch journals and serves on the editorial board of the Journal of Business Research. He is also one of the few people from India to be appointed an assessor at the Australian Research Council, the pre-eminent body for research funding in Australia.

Dr Bharadhwaj is an outstanding teacher, he has taught at all levels: UG, PG and PhD and students absolutely love his classes. He has also trained executives at leading companies in India like Titan, city Union Bank, Saint Gobain, Lucas TVS, Royal Enfield and Ashok Leyland.

Mr. Laxminarayanan G

Faculty / Mentor – Global Head of Automation, Cyient

Laxminarayanan G is the Sr. Vice President and Global Delivery Head of Polestar Solutions. He is an experienced management consultant with extensive experience in providing AI, analytics and Digital Marketing consulting to many Fortune500 companies over the last 16 years. He has played leadership roles in various firms including Deloitte and PwC. He is a management graduate from IIM Lucknow and a post graduate diploma in AI-ML.

He is also a visiting faculty in IIM Kolkata, IIM Lucknow and IIM Amritsar engaged in teaching modern day tools and techniques for students. He has been associated with several top b schools in mentoring and teaching the students in AI and marketing domain. He is an avid speaker at different industry forums and a regular guide to several MSMEs through CII and NASSCOM.

Dr Jatindra Kumar Dash

Associate Professor, Associate Dean in-charge – (Engineering) SEAS, SRM University-AP, Andhra Pradesh

Dr Jatindra Kumar Dash is working as Associate Dean-Engineering at SRM University-AP, Andhra Pradesh, India. He also worked as a visiting researcher at University of California, Berkeley, USA in the year 2018. Dr Dash holds a PhD degree in Machine Learning from Indian Institute of Technology Kharagpur, India.

His research interests include Machine Learning, Data Science and Recommender system. He has more than 20 years of teaching, research, and consultancy experience.

Prof. Niraj Upadhayaya

Professor & Head, Department of Computer Science and Engineering, SRM University-AP, Andhra Pradesh
Prof. Niraj Upadhayaya, is currently working as Head if the Department and Professor in Computer Science and Engineering Department at SRM University-AP, Andhra Pradesh. He Did his BTech from M.M.M. Engineering College Gorakhpur in 1987 and M.S. from BITS Pilani in the year 2000. He joined Indian Broadcasting (E) Services in 1987 and served there for 15 years. Prof Niraj did his PhD in Computer Engineering from University of The West of England Bristol UK, in 2005. He worked at JBIET Hyderabad as HOD (CSE), Dean, Vice Principal and Principal during 2006 to 2023. His research areas are Cloud and Edge computing. Six PhD scholars have completed their doctoral thesis under his supervision. He is having 18 patents, 37 research publications, and 18 Conference Papers and He has received research grants under AICTE-RPS and DST-FIST from AICTE and DST.
Prof. Niraj Upadhayaya is a fellow of Professional bodies like IETE and IE. He is a member of ACM and IEEE. He won the best innovation award from Ministry of Information and Broadcasting in 1990. He was awarded the Best Teacher Award in Telangana and AP by ISTE in the year 2014.

Dr Shuvendu Rana

Assistant Professor, Computer Science and Engineering, SRM University-AP, Andhra Pradesh

Dr Shuvendu Rana received his PhD degree in 2017 and M. Tech degree in 2013 in Computer Science and Engineering from the Department of Computer Science and Engineering, Indian Institute of Technology Guwahati. He received his B-Tech degree in 2009 in Computer Science and Engineering from West Bengal University of Technology. He has worked as a Research Associate in the Department of Electronic & Electrical Engineering, University of Strathclyde, Glasgow. He is a recipient of TCS scholarship and DST ITS travel grant in his Ph.D. tenure at IIT Guwahati.

Dr Shuvendu Rana is currently working as an Assistant professor in the department of CSE SRM University AP. His research interests include AI&ML based image and video processing, 3D image & video analysis, image & video watermarking, medical imaging, structure from motion, information hiding and multimedia security.

Dr Shuvendu Rana is a reviewer for many top-notch journals and conferences. He also serves on the editorial board of the Frontiers in Signal Processing and MDPI Electronics. Moreover, he is known as a specialized teacher in the field of Machine learning and Computer vision for UG PG and PhD students.

Dr Padma Narayanan

Associate Director with US based IT services organization

Dr Padma Narayanan is working as an Associate Director with US based IT services organization in the domain of analytics. With over 10 years of experience in the field of business technologies, she has completed her PhD from IIM Bangalore, and MBA from IIM Shillong. She has conducted training and mentoring sessions in the domain of AI and ML for various corporates and B School students.

She has been teaching courses and mentoring professionals on various analytics tools related to Data Science. She has also organized several Faculty development programs for management institutes.

Dr Premalatha T

AI Consultant & Corporate Trainer

Dr Premalatha has 16 years of experience as Corporate Trainer (Artificial Intelligence/Analytics/Power BI/Tableau/S inference and creation of data insights as a Data Scientist.

Qualifications / Certifications
PG-Artificial Intelligence and Machine learning, Texas University, Austin – 93%
PhD – IIT, Bombay
Lean Six Sigma – Master Black Belt
  • Senior Manager in AI and Data Science- Amazon, Flipkart and Walmart (2010-2019)
  • Trainer/Corporate Trainer on Artificial Intelligence and Machine Learning, Data Science, Business Analytics, Financial, Marketing, HR Analytics for IIT, IIM, ISB, Symbiosis Graduates (Till Present)
  • AI Consultant, Freelancer (2019-Present)

Mr Arul Francis

Associate Director-Global Commercial Data Science & AI Engineering at AstraZeneca

Mr Arul has over 12 years of experience working in a range of organisations from start-ups to large organisations in their analytics function. At Shell, Arul has led and managed numerous engagements in data science in the Shell retail business. Presently working as Associate Director Global Commercial Data Science & AI Engineering at AstraZeneca.

He has led and transformed bootstrapped startups like Ameex into a successful data science enterprise with solutions across data management, data visualisation and AI.

Recognised as one of the top 40 young data scientists in 2021 by AIM for supporting the growth of analytics in their organisation and used their deep industry experience to address most the complex challenges using analytics.

https://analyticsindiamag.com/40-under-40-data-scientists-in-india-2021-who-are-they/

Mr Vivek Mani

Marketing Consultant

Vivek Mani is a Business Leader turned Marketing Consultant. He is an alumnus of IIT Madras and has rich, hands-on experience across the value chain and a proven track record in propelling business growth & profitability in his different roles. In his last assignment, he was the founding CEO of Heritage Novandie Foods Pvt Ltd.

He is based out of Mumbai and currently offers advisory services and consulting to start-ups in helping them with effective Go-to-Market strategies. As a visiting faculty, he teaches courses in Sales, Marketing and Strategy in B-Schools in Mumbai and Pune.

Frequently Asked Questions

What is the Certificate Programme in AI and Generative AI Enabled Marketing?

The Certificate Programme in AI and Generative AI Enabled Marketing is designed to build and enhance the individual’s expertise in artificial intelligence enabled marketing. The total number of hours will be 120 including 20 hours of project, and it will be spread over 6 months. SRM University AP will award a “Certificate of Completion” to the participants who complete the programme successfully.

The program is open to individuals with Diploma (10+2+3) or bachelor’s degree or equivalent (10+2+3) or 10+2+4) or 2 years master’s degree or equivalent from a recognised university (UGC/AICTE/DEC/AIU/State Government) in any discipline with minimum 50% aggregate marks of all the years.

The program covers fundamental AI concepts, machine learning algorithms, and focuses specifically on how Generative AI can be applied to enhance marketing strategies. Topics include natural language processing, computer vision, and AI-driven content generation.

Online Classes, Video Lectures, Learning Management System (LMS), Assignment and Projects, Community engagements, Forums etc.

Yes, participants usually complete a final project that demonstrates their ability to apply AI concepts to solve real-world marketing challenges Case studies, Online tests and quizzes, Assignments, Projects.

24 Weeks (6 Months) – Total Hours – 120 Hours

Total Program Fees for One-Time Payment:
Program Fees: Rs.1,25,000 (Inclusive of GST)
Installment Plan Option
Amount per installment: Rs. 65,000 (Inclusive of GST)
Number of installments: 2
Total program fee when paid via installments: Rs. 1,30,000 (Inclusive of GST)
Last date for the application: Mar 20, 2024
Start date of the programme: April 6, 2024
Tentative on campus Module & Programme End Date: Oct 06, 2024
Yes, participants who successfully complete the program, will receive a certificate of completion recognizing their achievement in AI and Generative AI Enabled Marketing.
Information on how to apply, including application deadlines and any required documentation, can be found on the program’s official website (https://arc2025.srmap.edu.in/certification-programmes/) or by contacting the program director Mr. Arun Prasad on 8610622080/ 0863 -2343078.
The class timings for this program is structured to accommodate working professionals and individuals with varying schedules. Classes are typically conducted on the weekends with below timings.
Saturday, First session: 04:00 PM to 06:00 PM
Sunday, Second session: 11:00 PM to 01:00 PM
Yes, upon successful completion of the Certificate Program in AI and Generative AI Enabled Marketing, you will be eligible for Executive Education Alumni status of SRM University-AP.