Abstract
Due to macroeconomic factors and industry-prone changes, umpteen family-run businesses are mirroring the deteriorating conditions affecting their business. Essentially, they are sensing an immediate necessity to scale up their business in the given competitive environment. Against the backdrop of such erratic consequences of family-run businesses, this chapter attempts to explore the concept and application of leadership affecting the various aspects of decision-making in family-run fast-food businesses in the city of in Gujarat, India. Researchers have taken art forms and its intersecting impact on family businesses under parameters such as imagination, inspiration, concentration, innovation, learning, and role identification as an artistic process. This has paved the way to understand the intersecting space between arts and business. This study attempts to establish arts as an artistic process and considers leadership as an arts-informed approach. The larger ambit of inquiry is to understand, how arts as a process facilitates in taking decisions in selected family businesses in Surat city. The methodology of conducting research has been stimulating and thought provoking as well. Focus group discussions and in-depth interviews were organized. Qualitative data were collected from consumers, family-run business owners, and local civic agencies, etc. to deduce appropriate learning and develop a complete view in the present study. The study proves that familybusiness owners can scale up their business by adopting an arts-informed leadership. Based on the study, researchers propose a conceptual model of arts driven learning process to engage employees in family businesses. To facilitate such an arts-informed leadership; an arts driven learning process must be incorporated to engage employees and make them feel connected to the vision of the business as a whole.
