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Faculty Mr Aveek Majumdar

Mr Aveek Majumdar

Professor of Practice (Marketing and Strategy)

Department of Management

Contact Details

aveek.m@srmap.edu.in

Office Location

Paari School of Business Management Faculty Mr Aveek Majumdar

Faculty Information

Education

2021
Certificate Programme
Institute of Advanced Learning, Singapore University of Social Sciences
Singapore
2005
MS
Indian Institute of Technology (IIT), Madras
India
2003
BTech
Bangalore Institute of Technology (BIT)
India

Experience

  • 2021- 2024 (July)-APAC UX Research Leader, SEEK Australia (seek.com.au and Jobstreet.com)
  • 2020- 2021- HCD Consultant and Trainer, NTUC Learning Hub, Singapore Human8 Consulting, Singapore
  • 2013-2018- Director Client Services and Head of Training, Nieslsen (Malaysia), Kuala Lumpur
  • 2012-2013- Market and Consumer Insights Manager, Research In Motion (Blackberry), Singapore
  • 2009-2012- Senior Research Manager, Market Probe Asia Pacific Pte Ltd, Singapore
  • 2007-2009- Associate Project Director, Kantar Middle East, Dubai (UAE)
  • 2005-2007- Manager, Business Research and Corporate Planning,Hindustan Unilever Ltd, Mumbai (India)

Research Interest

  • Strategic Innovation using Human Centred Design
  • Customer segmentation and Hyper personalization using AI and ML
  • Storytelling with data for data driven decision making.
  • Customer experience management, customer journey design

Awards

  • 2007 – 2nd position at paper presentation on Marketing Innovation – Market Research Society of India (MRSI)
  • 2014- Annual best team performance award (Consumer and Market Insights)- Nielsen Malaysia

Memberships

No data available

Publications

Patents

Projects

  • Digital Marketing Intervention for Swan Botanicals

    Mr Aveek Majumdar

    Funding Agency: All Industrial consultancy Projects - Swan Botanicals, Budget Cost (INR) Lakhs: 0.70000, Status: Completed

Scholars

Interests

  • Consumer Choice Architecture
  • Design Thinking/ Human Centred Design and Innovation
  • Marketing Research and Analytics

Thought Leaderships

The Perils of Rage-Baiting: Why Brands Must Avoid Hate-Driven Engagement Tactic

Reskilling for the Future: Driving Career Growth Through Skill-Based L&D Programmes

Bridging the Skill Gap: Why Middle Managers Must Embrace Skill Upgradation to Stay Relevant

Top Achievements

Research Area

No research areas found for this faculty.

Education
2003
BTech
Bangalore Institute of Technology (BIT)
India
2005
MS
Indian Institute of Technology (IIT), Madras
India
2021
Certificate Programme
Institute of Advanced Learning, Singapore University of Social Sciences
Singapore
Experience
  • 2021- 2024 (July)-APAC UX Research Leader, SEEK Australia (seek.com.au and Jobstreet.com)
  • 2020- 2021- HCD Consultant and Trainer, NTUC Learning Hub, Singapore Human8 Consulting, Singapore
  • 2013-2018- Director Client Services and Head of Training, Nieslsen (Malaysia), Kuala Lumpur
  • 2012-2013- Market and Consumer Insights Manager, Research In Motion (Blackberry), Singapore
  • 2009-2012- Senior Research Manager, Market Probe Asia Pacific Pte Ltd, Singapore
  • 2007-2009- Associate Project Director, Kantar Middle East, Dubai (UAE)
  • 2005-2007- Manager, Business Research and Corporate Planning,Hindustan Unilever Ltd, Mumbai (India)
Research Interests
  • Strategic Innovation using Human Centred Design
  • Customer segmentation and Hyper personalization using AI and ML
  • Storytelling with data for data driven decision making.
  • Customer experience management, customer journey design
Awards & Fellowships
  • 2007 – 2nd position at paper presentation on Marketing Innovation – Market Research Society of India (MRSI)
  • 2014- Annual best team performance award (Consumer and Market Insights)- Nielsen Malaysia
Memberships
No data available
Publications
Contact Details

aveek.m@srmap.edu.in

Scholars
Interests

  • Consumer Choice Architecture
  • Design Thinking/ Human Centred Design and Innovation
  • Marketing Research and Analytics

Education
2003
BTech
Bangalore Institute of Technology (BIT)
India
2005
MS
Indian Institute of Technology (IIT), Madras
India
2021
Certificate Programme
Institute of Advanced Learning, Singapore University of Social Sciences
Singapore
Experience
  • 2021- 2024 (July)-APAC UX Research Leader, SEEK Australia (seek.com.au and Jobstreet.com)
  • 2020- 2021- HCD Consultant and Trainer, NTUC Learning Hub, Singapore Human8 Consulting, Singapore
  • 2013-2018- Director Client Services and Head of Training, Nieslsen (Malaysia), Kuala Lumpur
  • 2012-2013- Market and Consumer Insights Manager, Research In Motion (Blackberry), Singapore
  • 2009-2012- Senior Research Manager, Market Probe Asia Pacific Pte Ltd, Singapore
  • 2007-2009- Associate Project Director, Kantar Middle East, Dubai (UAE)
  • 2005-2007- Manager, Business Research and Corporate Planning,Hindustan Unilever Ltd, Mumbai (India)
Research Interests
  • Strategic Innovation using Human Centred Design
  • Customer segmentation and Hyper personalization using AI and ML
  • Storytelling with data for data driven decision making.
  • Customer experience management, customer journey design
Awards & Fellowships
  • 2007 – 2nd position at paper presentation on Marketing Innovation – Market Research Society of India (MRSI)
  • 2014- Annual best team performance award (Consumer and Market Insights)- Nielsen Malaysia
Memberships
No data available
Publications
Contact Details

aveek.m@srmap.edu.in

Scholars