The Department of Literature and Languages congratulates Dr Argha Basu, Assistant Professor, on the publication of his latest book chapter titled “The Principles and Practice of Digital Content Writing” by Springer.

In this chapter, Dr Basu examines the evolving landscape of digital content creation and the growing influence of AI. Raising the pivotal question – the pivotal question: ‘If AI-guided writing tools can seamlessly produce written content, what is the need for human intervention in content development, and what is the significance of human imagination?’, he emphasises the enduring importance of clarity, readability, visual appeal, and human creativity—qualities that stem from authentic research, critical thinking, and contextual understanding.

The chapter also outlines essential principles, ethics, SEO practices, platform-specific strategies, and prompt design techniques, offering a practical framework for creating responsible and engaging digital content. Dr Basu’s work reinforces that while AI can assist, human imagination and judgment remain irreplaceable in shaping meaningful and ethical content.