Research Centre for Consumer Research in India

Centre for Consumer Research in India

Research

Centre for Consumer Research in India

The Indian economy is one of the fastest growing ones, consistently developing in the last decade or so and is poised for further growth. Therefore, numerous consumer product and service companies (both Indian and foreign) display enormous interest in the Indian consumer. Therefore, we are happy to announce the launch of the Centre for Consumer Research in India at Paari School of Business (PSB), SRM University-AP, Andhra Pradesh, India.

Objectives of the Centre

  • To facilitate consumer research in India and do India-centric consumer research
  • To get funding from the industry for the above
  • To disseminate knowledge on consumers in India
  • To run short-term courses on Consumer Behavior and correlates in India to interested participants
  • To do consulting projects on Consumer Behavior for interested companies
  • To suggest policy initiatives to concerned stakeholders

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Areas of Research

  • Social marketing in India
  • Green marketing in India
  • Attitudes and perceptions of Indian consumers
  • Digital/mobile marketing and Indian consumers
  • Integrated Marketing Communications to Indian consumers
  • Unfair and unethical firm/brand practices in India
  • Successful branding practices to Indian consumers
  • Technology and Indian consumers
  • Innovative marketing practices in India
  • Unique challenges in marketing to rural consumers in India

The above is only indicative, and research can be conducted on other aspects relating to Indian consumers.

 

The Research Team

Members

Prof. Bharadhwaj Sivakumaran

Paari School of Business
Coordinator

Dr Rohit K Abhimalla

Department of Management

Dr Md Asadul Haque

Department of Management

Dr Md Faiz Ahmad

Department of Management

Mr Aveek Majumdar

Department of Management

Steering Committee for the Centre

The Centre has a steering committee comprising leading and outstanding researchers from around the world advising the Centre from time to time on its activities. The Steering Committee comprises:

Ashok K Lalwani

Professor of Marketing
Kelly School of Business Indiana University, USA

Priya Raghubir

Dean & Abraham L. Gitlow Professor of Business, Leonard N. Stern School of Business, New York University, USA

Sharon Ng

Head-Division of Marketing, Professor, Nanyang Business School, Nanyang Technological University, Singapore

Russell W Belk

Professor & Kraft Foods Canada Chair in Marketing, York University, Canada

Piyush Sharma

John Curtin Distinguished Professor, Faculty of Business and Law, School of Management and Marketing, Curtin University, Australia

Raj Sethuraman

Professor, Chair in Marketing, Cox School of Business, Southern Methodist University, USA

Vithala R Rao

Professor of Management, SC Johnson College of Business, Cornell University, USA